The company, Scriptorium which is behind this book, has worked that business niche for many years as consultants, developers and - also - visionaries.
The book is sort of a manifesto, in the sense that it takes the reader through all the stages and shapes of "content". How it can be sorted, filtered, analyzed, transformed and published. There is a bunch of nice illustrations which work well and the text is to the point and easy to read. The book gives a fine overview of the entire transformation of content in its different phases.
From the perspective of a designer... it could be a more beautiful book had the aesthetic dimension been given a little more time! Recommended.
The book can be bought from Amazon here: