How to do Content Marketing for a small webshop using Adobe FrameMaker. 1/2

First part of two, of our "Content Marketing with Adobe FrameMaker" project

Adobe sometimes markets Adobe FrameMaker as a tool for Content Marketing. The business cases showed though, are often based on very large companies, making it difficult for smaller companies to figure out whether the cases really are as good as described.

Which is why we decided to create a business case showing a low level and very practical solution based on something approachable.

Please enjoy first part of our business case showing  how to use Adobe FrameMaker for Content Marketing in conjunction with a webshop selling tequila.