If you invest a bit of planning, it is very easy and affordable to do catalog publishing using Adobe FrameMaker. And using Joomla to host your catalog, you can have an Ipaper style catalog for close to free.

"Open Containing Folder" is a great small new addition to the FrameMaker user interface

This feature allows you to instantly find your document on your hard drive or network.

The Publish Pod is the publishing center of the FrameMaker universe helping you output to - amongst other formats - print ready PDF